What is Street Poller Media?
Street Poller Media is the world's largest street interview ad agency. We film unscripted reactions from real people on the street and turn them into ads for Meta, TikTok and YouTube, with $25M+ a month in ad spend running behind our work.
Who pioneered street polling ads?
Street Poller Media pioneered street polling in 2020, turning unscripted street interviews into performance ads. Today 500+ brands run our street polls; see 25 brands winning with street interview ads.
How much does it cost?
Every partnership is a monthly retainer with a three-month minimum. The exact number depends on how many polls and markets you need and whether we run your media buying, so you get it on the strategy call, after we've looked at your account.
How fast do the first ads go live?
Usually about two weeks from kickoff. We map the polls with you, film them on the street, then cut each one into 5 to 10 hook versions and ship them as ads.
What if the first polls don't work?
That's what the three months are for. Every poll ships with 5 to 10 hook versions, so we learn fast which questions land. We cut the losers, put the budget behind the winners and take new questions to the street around what's working.
Can we use the videos anywhere?
Yes. Once paid, you get a perpetual licence to run the finished videos in your ads and on your organic social channels. We may show the work in our own portfolio and case studies unless we've signed an NDA. The details are in our terms.
Does it work for an app or a service, not just a product?
Yes. Most of the brands on this page don't sell a physical product: Polymarket, MoonPay, Coinbase and Coverd are apps, TrimRX is telehealth and 1-800Accountant is a service. The question does the work.
Are the conversations in your videos real?
Yes. We rely on real people and genuine reactions. There are no scripts, only expert, guided direction from our pollers.
What makes you different from other creative agencies?
We're not a traditional creative agency. Street Poller Media pioneered street polling in 2020 and owns the world's largest proprietary database of street polls: 300,000+ and counting. Every ad we make is built from hooks already proven on real people, so you know what stops the scroll before a dollar is spent.
Who films the videos?
Our trained street pollers, led by Chief Creative Officer Samantha McCarthy, the host behind hundreds of millions of views.
